Over 24 hours of production onset & around 36 hours in post production, we created a Stop motion style TVC for Careem & Jumia – Black Friday 2018 offer.
The Creative brief was to show through voice over that whenever you user Careem Mobile App, you will win from Jumia & Vice Versa using the word (كده)
Careem & Jumia Teamed for a cross offer during The black Friday, a stop motion style video using still photos were produced to create the effect. 6 real setups were built in 20 hours with a brilliant art direction, fully Lighten using Continuous Arri Lights & Godox Lights
Setups
Hours of build
Hours of production
Crew members
Hours of Post
Behind the scenes_
Client: Careem Creative Agency: J. Walter Thompson Cairo- JWT Art director: Begad Hassan-Ahmed magdy illustrator: Basel Ali copywriter: Jasmine El Tagi Account team: Menna hagras, Dina El Tonsi and Nourhan Nour Agency producer: Basma Abaza
ZAW productions: Executive Producer: Ahmed Younis Producer: Yasser Ashour
Art Director: YaRa Hatem Post House: Zawaya Editor: Yamen Zakaria Animation: Omar Mokhtar Casting: The Rocket (May Ads) Gaffer: Ahmed Dahy Production Manager: MahMoud Younis VO Artist: Youssef El Tohamy Recording Studio: A-Film Studio (Ahmed Nader)