Careem & Jumia – Black Friday

Over 24 hours of production onset & around 36 hours in post production, we created a Stop motion style TVC for Careem & Jumia – Black Friday 2018 offer. The Creative brief was to show through voice over that whenever you user Careem Mobile App, you will win from Jumia & Vice Versa using the word (كده)
Creative Story Board
Careem & Jumia Teamed for a cross offer during The black Friday, a stop motion style video using still photos were produced to create the effect. 6 real setups were built in 20 hours with a brilliant art direction, fully Lighten using Continuous Arri Lights & Godox Lights
Setups
Hours of build
Hours of production
Crew members
Hours of Post

Behind the scenes_

Client: Careem
Creative Agency: J. Walter Thompson Cairo- JWT
Art director: Begad Hassan-Ahmed magdy
illustrator: Basel Ali
copywriter: Jasmine El Tagi
Account team: Menna hagras, Dina El Tonsi and Nourhan Nour
Agency producer: Basma Abaza
DLight team:
Abdelrahman Sherif, Mostafa Mohamed, Fathiee Khalil, Mohamed Sherif Sedky, Hamdi Abd Elrahman, Karim Saeed
ZAW productions:
Executive Producer: Ahmed Younis
Producer: Yasser Ashour
Art Director: YaRa Hatem
Post House: Zawaya
Editor: Yamen Zakaria
Animation: Omar Mokhtar
Casting: The Rocket (May Ads)
Gaffer: Ahmed Dahy
Production Manager: MahMoud Younis
VO Artist: Youssef El Tohamy
Recording Studio: A-Film Studio (Ahmed Nader)
Director & DOP: Mohamed Tarek​​​​​​​

DLIGHT MEDIA SOLUTIONS

Production House for Video & Photography